People don't buy what they don't understand.

How it began

It started with a website I couldn't understand.

Someone at a laptop, head in hands, trying to make sense of a website — Most confused visitors look like this. They just never tell you.

I kept landing on websites and leaving without knowing what the business actually did. So I'd go looking. A dictionary for the words. Their social media. A YouTube video. All just to find out if something was for me.

I'm not slow, and I'm not the only one. The websites were talking to themselves. Written by experts, for experts, while everyone else quietly closed the tab.

Every one of those closed tabs is a customer a business never knew it lost. So I built Guavar: a salesperson that lives on any website. It explains the business in words anyone understands, reshapes the page for each visitor around what they need, and helps them decide. Then it keeps the owner posted on who it won.

The Guavar teamMade with care

What we do

We turn confused visitors into customers who get it.

[ Confusing → clear ]

Guavar reads your website and learns what you do, in plain words. You check it first.

[ Unsure → sure ]

When a visitor looks unsure, Guavar speaks up once and answers what's stopping them.

[ Visitor → customer ]

You see who stayed and signed up because of it, counted fairly.

What we believe

Four rules we don't break.

(001)
Plain words win.
If a 10-year-old can't follow it, we rewrite it. That goes for your website and for ours.
(002)
Honest beats pushy.
We tell visitors when a product isn't for them yet. The ones who stay are the ones who'll buy.
(003)
Only your own facts.
Every answer comes from your website. If it isn't there, we say so instead of guessing.
(004)
Visitors deserve privacy.
We never follow visitors to other websites. They only share an email if they ask for a summary.

A good website gets read. A great one gets understood.

Try it on your website, free ↪

Photos on this page: Resume Genius on Unsplash. Example people, not real customers.